45 Aniversario de la FRAVM

Anniversary identity

Exhibition design and graphic identity for the 45th aniversary of FRAVM (neighborhood Associations of Madrid).

Client: FRAVM
Date: 2022
Services: DESIGN

Logo design based in a poster from back in the 70’s of a association of Vallecas neighborhood. The elements (fist and houses) were rearranged and help to emphasize the claim «The neighborhood is ours».
The graphic line for the exhibition was developed from these forms and style, generating a batch of symbols for each sector of the community struggle claiming rights: health, education, housing, racism, feminism, culture, ecology, migration, transport…

Exhibition panels

Event pitures: FRAVM

Slogan customization by each neighborhood for tshirts print